IF3 Takes over Montreal

Photos: Matt Stauble

It was a good weekend to be a skier. And a better weekend to be a skier in Montreal.

The third annual IF3 took over the city from Thursday through Sunday. Films were premiered all day, and parties went on through the night. The only time available for sleep was between 6am and noon. But no one was complaining.

After the movie, everyone moved on to La Mouche for the Newschoolers 10 Year Anniversary Party. Doug Bishop and I played a dual DJ set to warm up the crowd for A-Rock, who crushed it. Like every party over the weekend, it was awesome. But, it was a party, so I don’t have much to say about it"¦ other than a ton of friends got together and had a ton of fun.

With about seven hours of movies completed, it was time for a little more partying, courtesy of Reebok. Imposs (from Muzion), Rahzel and JS-1 and DJ Premier were the main attractions and they kept the place going strong deep into the night.

And what is there to do after 10 hours of ski-movie watching? Well, partying, of course. Saturday night’s reason was the Newschoolers Awards. Here are the big winners:

Best Film: Everyday is a Saturday, Poor Boyz Productoins
Best Male Performance: Dane Tudor, Everyday is a Saturday
Best Female Performance: Ingrid Backstrom, In Deep

The other reason for the Saturday night party was that it was the last night to party. The evening ended with every pro and am skier in the world (it seemed) dancing on stage, celebrating the weekend. There was much to celebrate, that’s for sure.

Sunday
On Sunday, the industry descended on Carte Blanche, a summit put together to discuss the state of the industry, what’s good and what’s not. It was a good time for athletes, marketers and media to get together and speak openly about what’s going on in freeskiing today.

To close out the festival, The Edge of Never played at The North Face Outdoor Screen. The Edge of Never is a documentary about Kye Peterson skiing the line that took his father’s life 13 years ago. It features Glenk Plake and a host of other skiing icons.