Thayne Rich Explains His Level 1 Debut with 4FRNT Skis

Featured Image: Courtesy of 4FRNT Skis | Skier: Thayne Rich

For years, Thayne Rich has helped keep 4FRNT at, well, the forefront of skiing. A true skier's skier, Thayne is one of those riders who can make quick work of a big mountain face and impress any purist while simultaneously showing up at a proper backcountry kicker session and blowing everyone out of the water. His reputation precedes him.

Odds are high you've seen his segment in the memorable 2017 Level 1 film, "Pleasure." The project is packed with iconic shots from across the globe, and this was Rich's first shot in front of the camera with the legendary production powerhouse. So how exactly did he connect with Josh Berman and Freedle Coty? How did he sniff out that iconic double? What was inside the first model of the INTHAYNE ski?

For all this and more, you've come to the right place. Join 4FRNT's Jake Doan and Thayne Rich as they check out these enticing questions in episode 3.1 of their new series, "Shaping Skiing."

From YouTube:

The 2015-2016 season was a big one for Thayne Rich. Making his debut appearance in Level 1 Productions film, "Pleasure" he showed the ski world that he had arrived. And he went big...we mean like...REALLY big.

Team Manager Jake Doan sits down with Thayne to discuss the backstory, sends, and broken bones that went into this segment that earned him "Breakthrough Skier of The Year" at the Powder Magazine Awards.

Stick around for part 2 of this episode where we watch his segment from Good Company's "Vice Versa" filmed this same year.