Featured Image: Courtesy of Orage
Yesterday, Orage dropped its newest collection, SHIN BANG , aimed at bringing back the core, street look that made the brand a household name in the early 2000s era of freeskiing. Based in Quebec, Canada, the ski apparel brand was founded in 1989 by University of Québec students Evelyn Trempe and Eric D’Anjou, who made clothes for the school's ski team. In the first few years, the brand was a grassroots passion project focused mainly on traditional resort and backcountry skiing. But in the late '90s and early 2000s, the brand quickly adapted to the popular core culture that was booming in snowboarding at the time.
In 2003, the brand created The Orage Masters contest, also known as the anti-comp of rebellious freeskiing, that gave them the credible, street-style identity many still associate with Orage to this day. Contestants set jumps and rails on fire, wore crazy costumes, and frankly, didn't take anything seriously. That what made it the “Golden Era” of freeskiing culture.Â
As the years went on, the loud, street-inspired aesthetic that was the essence of early-2000s freeskiing faded from the mainstream market. In ski apparel, more understated designs became the trend, leaving less room for the bold color-blocking and oversized fits that once defined the scene. During this time, many people claimed that Orage seemed to go "quiet," when it came to core ski apparel.Â
But the ski fashion market is changing, and the pendulum seems to be swinging back toward the streets, Y2K style. Even off the slopes, low rise jeans are making a comeback. Orage is returning to that market with SHIN BANG. The Rebound kit sold out in less than 24 hours on the market, speaking to the community's appetite for OG Orage identity. Unfortunately, the brand won't restock this collection, as it is a limited edition. But it shows that this kind of outerwear is back in demand and Orage still has a core following, which may influence the brand to continue tapping back into its street roots.Â
"We didn't want a costume or a straight reissue. We pulled the pieces we remembered seeing on the hill, then rebuilt them with the patterns, fabrics and construction we use today," said Frederic Dorais, Chief Creative Officer at Orage, in a recent press release.
The limited-edition collection includes the Rebound kit, Alpine hoodie and Alto beanie . The two-layer shell brings back the bold color-blocking found in archival Orage pieces, with a blue, red and black base paired with cream, brown or black panels. Made from durable fabrics and a 15k/15k waterproof rating with a baggier cut, this kit is built to get down and dirty in the park, earning you a few shin bangs. The hoodie keeps things more understated with a small brand logo on the front, while the beanie features an abstract mountain design you probably wore as a kid, or saw your parents wearing while skiing at the turn of the century. Both are still available, but given how quickly the kit sold out, I wouldn’t wait to snag these throwback pieces.Â