Forget the golden ticket; find the golden beer and win free gear

Upslope Brewing Company is hosting a contest that’ll have beer drinkers all over the west actin’ like it’s the Willy Wonka era again. Except this time, the search isn’t for golden tickets; it’s for golden beers.

Enter the 2016 Summer Gold (Can) Rush: a celebration of the National Park System’s 100th anniversary, good beer and sweet gear alike.

The official poster of the 2016 Summer Gold (Can) Rush. Image: Upslope Brewing Company

This this is how it works:

100 golden cans have been hidden in Upslope Mix Boxes to be distributed throughout six states: Colorado, Wyoming, Montana, Texas, Arizona and New MexicoThe winners who locate these gold cans will score an Upslope prize pack or one of five grand prizes: a YETI Hopper 20 cooler, a pair of Zeal Optics sunglasses, a Rab USA jacket, a Lowe Alpine pack or a year-long National Parks pass.

Those who are lucky enough to find these golden cans simply need to contact Upslope directly via email (contests@upslopebrewing.com) or phone (303-396-1898). From there on out, it’s free stuff galore.

You can also increase your chance to win online.