U.S. Ski Team and The North Face Sign new Partnership

Featured Image: Courtesy of U.S. Freeski Team | Skier: Mac Forehand

This week, The North Face and U.S. Ski & Snowboard announced an exciting new partnership. TNF has become the "Official Performance Apparel Partner" of the red, white and blue, committing to sponsor the team for the next eight years. The partnership will last through both the 2030 Winter Olympics in the French Alps and the 2034 Winter Olympics in Salt Lake City, Utah.

The move brings together one of America's most iconic mountain brands with the best skiers the country has to offer. "Uniting two legendary names in mountain sports, this collaboration marks a significant milestone," read the official press release. TNF will provide access to proprietary technologies, such as Futurelight, Cloud Down insulation, Futurefleece, DotKnit and DryVent.

While we're still recovering from the madness of the 2026 Milano-Cortina Games in Italy, the U.S. Team isn't waiting a moment to look back. And for good reason, as the 2030 Olympic and Paralympic Games will be here before we know it. These Olympics might even include freeride skiing, with the FIS's acquisition of the Freeride World Tour and the first-ever Freeride World Championships, which concluded in Andorra this February.

"The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes," said Dennis Seydel, Chief Marketing Officer at The North Face.

Pieces are already available to the public, with an initial drop on The North Face website, including shirts and hoodies. The full collection is set to release in Fall 2026.