Kim Boberg hails from Alvdalen City, Sweden; his father is a heavy metal fanatic with a passion for painting flowers; his childhood home is pink with white trim; his preferred hair-do is a bowl cut, and his friends drive semi-trucks. Boberg is also incredibly talented on snow and he loves to party. More simply put, his life is awesome, which is why Armada Skis created a short-film documenting Boberg’s favorite weekend of the year: The Musik and Motor Festivalen.
Get to know Boberg throughout Armada’s latest project, AR Family Video Portrait: “Where the Roots Are.” Throughout the eleven-minute film, you’ll enjoy a series of banger ski shots and gain some insight on the multi-talented Swede’s personal life. As you likely already expect, it’s every bit of awesome.
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Related: Armada—Freeskiing’s original core brand begins its next chapter








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